Energy Insights | Energy Exemplar

AI and the Future of Energy: Why Embedded Intelligence is Defining the Next Era of Decision-Making

Written by David Wilson | December 22, 2025

 

How much time do you spend searching for answers hiding in your models?

Hours modeling, testing and re-running scenarios that you know should be faster? What if the same trusted solutions you already rely on could turn those hours into minutes, giving you instant access to insights that once required days of effort?

I want to take you on a journey of how artificial intelligence (AI) is transforming not what we do in the energy sector, but how quickly and confidently we do it. I’d like for you to see how embedded intelligence within proven modeling systems — not replacing them — is already delivering measurable impact for planners, operators, and decision-makers around the world.

 

The Energy Industry is Transforming Faster Than Ever

The energy industry is transforming faster than ever, driven by AI, electrification and a surge in data-driven demand. Every day utilities, regulators and market operators are faced with the same challenge: too much data, not enough time to interpret it. 

Traditional modeling still forms the backbone of energy planning. It’s trusted, auditable, and regulator-ready. But today’s complexity demands more. The next era of energy leadership depends on systems that retain the rigor of traditional modeling while embedding intelligence that accelerates analysis and expands access.
 

 

AI’s Expanding Role in Energy

AI is already reshaping the industry, from predictive maintenance on wind turbines to forecasting market dynamics and optimizing grid reliability. But the opportunity lies in embedding intelligence directly into proven modeling frameworks, taking what words today and amplifying it with more capabilities.

Embedded intelligence enables planners, operators and executives to model scenarios, analyze outcomes and make faster, better decisions, all within a trusted and transparent framework. It’s not AI as a black box; it’s AI as a trusted collaborator that enhances, not replaces, human expertise. 

 

Introducing PLEXOS® Intelligence

For more than two decades, PLEXOS® has been a global standard for energy modeling, used by over 600 customers in over 80 countries to plan, simulate and optimize complex energy systems.

Now, with PLEXOS® Intelligence, we’re taking that same foundation further with a new layer of embedded intelligence. Built upon the proven PLEXOS engine with the same algorithms, transparency and reliability our users already depend on, this evolution strengthens every output with advanced analytics and automation.

There’s no transition or learning curve. Users already working in PLEXOS are now empowered with faster insights, clearer visualizations and broader access to decision-ready intelligence. It’s the same trusted platform they know, now elevated to deliver at greater speed, clarity and confidence in every decision.

The continued innovation is made possible by Energy Exemplar’s unwavering commitment to reinvest all net revenues back into our portfolio; strengthening our technology, expanding our offerings and delivering great value to customers. We believe that dedication has made PLEXOS a strong, more complete platform than any other on the market, providing solutions across the entire energy value chain and all time horizons.

 

 

Why Embedded Intelligence Matters Now 

The data generated by modern grids and electrification initiatives is growing exponentially. AI’s role is not to replace human judgement, but to make proven modeling more powerful and accessible. 

This is how PLEXOS Intelligence delivers measurable value today:    
•    Regulators gain greater confidence through transparent, auditable models 
•    Planners shorten IRP and capacity study timelines from months to weeks, or even days 
•    Operators test thousands of ‘what if’ scenarios instantly to ensure resilience  

In short, AI helps human experts do what they already do best, only faster, broader and with greater clarity.

 

The Future of Energy Decisions - Introducing PLEXOS Intelligence

As the world accelerates towards electrification, the system that supports it must move just as fast. The future of energy will be defined by the ability to combine speed with trust, and that’s exactly what PLEXOS Intelligence delivers. 

At Energy Exemplar, we’re not just imagining a future of AI-enabled decisions, we’re helping you create it. PLEXOS Intelligence empowers our users to create impact today, transforming complexity into clarity, data into actions and insights into results. 

In closing, I believe that the world’s energy challenges won’t be solved by data alone, they will be solved by the intelligence to act on it. 

PLEXOS Intelligence brings that capability to life – built on decades of trusted modeling, enhanced by AI and accessible to everyone shaping the future of energy.

 

-David Wilson
CEO, Energy Exemplar