Gabriela Flores

Gabriela Flores is the Director of Global GTM and Content at Energy Exemplar, where she leads global go-to-market strategy and content development for solutions across energy markets. She has spent her career in B2B SaaS in the energy industry, with a focus on product marketing disciplines including positioning, messaging, and translating complex capabilities into market-facing narratives. Passionate about energy systems and market dynamics, Gabriela specializes in making technical concepts accessible and actionable for energy professionals.

Gabriela Flores

Gabriela Flores is the Director of Global GTM and Content at Energy Exemplar, where she leads global go-to-market strategy and content development for solutions across energy markets. She has spent her career in B2B SaaS in the energy industry, with a focus on product marketing disciplines including positioning, messaging, and translating complex capabilities into market-facing narratives. Passionate about energy systems and market dynamics, Gabriela specializes in making technical concepts accessible and actionable for energy professionals.

3 min read

The Energy Decisions You're Making Without the Analysis to Back Them

Picture of Gabriela Flores Gabriela Flores: June 17, 2026

How many decisions did you and your organization make last year without the analysis to fully support them? It's not a rhetorical question. Most energy leaders can name them: the investment that went forward on six-month-old assumptions because the...

Blog Energy Decision Intelligence
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4 min read

Energy Modeling Can't Keep Pace — Energy Decision Intelligence Changes That

Picture of Gabriela Flores Gabriela Flores: June 4, 2026

What do energy modelers and analysts actually spend their time on? Energy modelers and analysts are deeply skilled professionals with critical roles:...

PLEXOS® Blog PLEXOS® Intelligence Energy Decision Intelligence
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5 min read

The Industry Has a Problem: Energy Decision Intelligence is the Answer

Picture of Gabriela Flores Gabriela Flores: May 12, 2026

Capital is flowing faster than ever. The systems built to inform how we deploy it haven’t kept up. It’s time for a new approach. The energy industry...

Blog Energy Decision Intelligence
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3 min read

Powering the Digital Surge: How Utilities Can Stay Ahead of the Data Center Boom with PLEXOS®

Picture of Gabriela Flores Gabriela Flores: July 28, 2025

Data centers are reshaping electricity planning in North America. Driven by rapid growth in hyperscale computing, AI workloads, and cloud...

PLEXOS® Blog Data Centers Utilities
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Trader with multiple screens.

3 min read

The Forecasting Tools Traders Trust: Lessons from a European Energy Market Survey

Picture of Gabriela Flores Gabriela Flores: June 30, 2025

Until recently, European power prices were predictable. That’s because electricity demand was relatively flat, and power generation came primarily...

PLEXOS® Blog Trading
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4 min read

Siting for success: 3 essential analyses for renewable energy developers

Picture of Gabriela Flores Gabriela Flores: May 28, 2025

Originally published on Utility Dive on April14, 2025. Driven by increased data center demand and the electrification of transportation and home...

PLEXOS® Blog Renewables
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2 min read

How Data Centers can Optimize Energy Strategy with PLEXOS®

Picture of Gabriela Flores Gabriela Flores: April 21, 2025

Why Data Centers Need Smarter Energy Planning

PLEXOS® Power Blog Data Centers
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2 min read

The Growing Energy Demands of Data Centers - How to Plan for the Future

Picture of Gabriela Flores Gabriela Flores: April 7, 2025

The Energy Dilemma for Data Centers

Power Blog Data Centers
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